National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Marketing strategy
Volková, Natálie ; Špecinger, Libor (referee) ; Schüller, David (advisor)
Diploma thesis deals with the proposal of creating a marketing strategy for the newly emerging company. First, the emphasis is on the analysis of the internal and external environment of the emerging company along with the conduct of marketing research. The proposal includes a marketing strategy, determination of the time perspective, identification of possible risks and measures for their reduction and cost calculation.
Marketing strategy
Volková, Natálie ; Špecinger, Libor (referee) ; Schüller, David (advisor)
Diploma thesis deals with the proposal of creating a marketing strategy for the newly emerging company. First, the emphasis is on the analysis of the internal and external environment of the emerging company along with the conduct of marketing research. The proposal includes a marketing strategy, determination of the time perspective, identification of possible risks and measures for their reduction and cost calculation.
Barrandov Teraces as a place of memory
Veselá, Jaroslava ; Činátl, Kamil (advisor) ; Čechurová, Jana (referee)
(in English): This bacelor's work is focused on presentation of the Barrandov Terraces multifunctional areal as a place of memory. Using the analysis of cultural media resources - newspaper articles, documents, photographes and memories, it shows in which way is the knowledge of the Barrandov Teraces represented in the society. Through the methodology of memory studies of eminent historians this work illustrates the actual perception of Barrandov Terraces in a popular opinion.

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